2019 has got off to a wonderful start in international sailing with Australia and New Zealand hosting numerous World Championships, showcasing the variety of our sport. It has been encouraging seeing so many people on the water. As you receive this Newsletter, the season starts for many Olympic teams at the Hempel World Cup Series Round in Miami.
Off the water, it has been a great encouragement to see the work and enthusiasm being put into implementing all the decisions sanctioned at the Annual Conference last November. There is a lot of work ahead of us, but the priorities are clear and we are all dedicated to securing a timely and successful implementation.
In this month’s newsletter, I wanted to take the time to reflect on what was a remarkable 2018 for sailing as a sport. We truly have much to be proud of. Below you will see my highlights of 2018 – there are so many that unfortunately I cannot include them all, but please enjoy the memories!
Events Highlights 2018
The 48th edition of the Youth Sailing World Championships in Corpus Christi, Texas, USA in July was a wonderful success with more than 382 sailors from 66 nations competing across nine events.
Our Youth World Championship maintains a high participation rate and strong standard which indicates positive growth for our sport. The 2018 edition also set a benchmark with sustainability and ocean conservation at the forefront of the event and the Corpus Christi Yacht Club were rightly awarded the World Sailing 11th Hour Racing Sustainability Award.
Worldwide, 75 broadcasters showed live, delayed or highlights coverage of the event in 198 nations and territories. A unique audience of 15.67 million watched more than 7.55 million hours of television coverage worldwide. In Denmark alone, 30 hours of the event were broadcast live on the domestic broadcaster, DR.
September also saw the very impressive World Cup Series Round and the first test event for the Tokyo 2020 Games in Enoshima, Japan. There were 35 Olympic medalists and numerous World Champions, with 466 sailors from 44 nations competing and familiarising themselves with the waters of the Tokyo 2020 Olympic Sailing venue. I know this will be a great venue for the Hempel World Cup Series and the 2020 Summer Olympic Games!
We also have of course our World Sailing Special Events, which means that World Sailing, as the world governing body, formally recognises and sanctions a particular event. Throughout 2018 we had several exciting events held around the world including the culmination of the Volvo Ocean Race last summer with the Dongfeng Race Team winning, and the World Match Racing Tour featuring the leading match racing events around the globe. Then in December we saw the Finals of the Star Sailors League take place. In the high-octane Extreme Sailing Series, and for the fourth time in their eight-year history of competing, Swiss team Alinghi took the championship title after an amazing final in Mexico.
For 2019, we have the new SailGP Series, a thrilling new fan-centric grand prix racing circuit. The F50 equipment are high-tech Wingsail Catamarans using the latest technology, allowing world class sailors to compete in a series of events, which creates a career path for our athletes. The series will be kicking off in February in Sydney and then continuing on to San Francisco, New York, Cowes and Marseille.
eSailing: This innovative discipline was introduced at the beginning of 2018 and was officially launched in our Mid-Year Meeting. Since its introduction, 169,000 distinct players competed in the 2018 eSailing World Championships, with 16,000 registered in 74 countries, and 1,000 players invited to the PlayOffs and 8 live finalists in Sarasota, Florida.
The eSailing platform provides an excellent way for us to provide a sailing simulation platform that is attractive both to Sailors and non-Sailors. In the future, just imagine being able to compete virtually with the heroes of our sport, as the competition is on!
The awards were a huge success and the innovative new format was a big hit with attendees.
World Sailing and Hempel share many parallel values. From sustainability initiatives and reducing environmental impact to improving efficiency, the world of sailing provides a positive context to bring Hempel’s and World Sailing’s values to life.
We continued to make great strides on our digital platforms in 2018 and we’re reaching a younger fan base than ever before. Our audiences across the platforms are mainly in the 25-34 range with Instagram the most popular platform with 18-year-olds.
We’re posting and publishing more content than we’ve ever done before, reaching millions on a monthly basis. Video viewership on our platforms is continuously rising and we’re achieving several million views each year, engaging more than ever before.
Ensuring we have great and regular content has been crucial to this success and we will be aiming to further enhance our output in 2019 and beyond.